Animoca Brands is a leading blockchain gaming and digital entertainment company with over $2 billion in assets under management (AUM), generating around $200 million in revenue and investing in more than 380 companies across the blockchain and gaming ecosystem.
Business Goals
Grow a fresh Farcaster account
Increase traffic to portfolio companies and projects
Results
Farcaster account growth from 50 to 10K in 7 days
>250K impressions generated for potfolio companies
Solution
Animoca Brands partnered with DeForm to drive traffic towards portfolio companies and its social accounts, splitting a $666,666 TOWER prize pool (~$3K USD) among eligible community members.
Here are the different DeForm Campaign features that Animoca Brands used for their community engagement experience:
Goal | Features used | Outcome |
|---|---|---|
Maximize traffic to social media and portfolio company websites | - Reward users for following on Warpcast with points | 50 → 10k follower growth in 7 days |
Decide who to reward based on engagement frequency and pattern | - Verification of user’s wallet and Warpcast accounts | A record of user identities and engagement history that feeds in to $TOWER distribution engine |
