Business goals
OneFootball is the ultimate football platform, connecting over 100 million fans worldwide with real-time stats, scores, and streaming. They are reimagining how the next generation experiences football with blockchain technology.
To navigate the expansion of their business with OneFootball Club (OFC), they needed a few things:
A custom-branded questing platform to gamify community engagement in preparation for future digital rewards
To accelerate their social media growth for their new accounts
Verified user wallets, socials, and contextual information to inform their tokenomics and airdrop strategy
Results
$450K+ in in-house development cost savings
Grew from 5K to over 600K followers and counting
Over 20M verified socials and wallets collected
70M+ community engagements (e.g. social follows, app downloads, trivia responses, NFT mints) generated
Solution: Megaphone campaign page that plugs into your tokenomics
OneFootball Club partnered with Megaphone to deploy a branded community questing platform that grew their social media presence and engaged their fans. Megaphone also verified user wallets and social accounts to segment fan quality.
Here are the different DeForm Campaign features that OneFootball Club used for their community engagement experience:
Goal | Features used | Outcome |
|---|---|---|
Build brand, win community trust | - Custom domain (club.onefootball.com/join) | 300k R&D costs saved, high community sentiment, with over 1M engagements generated in two months |
Maximize traffic to social media, in-house game, etc. | - Reward users with points for following on X and Warpcast | 5k → 600k follower growth on X over two campaign seasons |
Decide who to reward based on engagement frequency and pattern | - Verification of user’s wallet, X, Discord, Farcaster accounts | Identification of top fans: |
